Page 13 - Chase Case Study

"The award has really helped to build up the brand's

profile, which is vital,” said Chase. “You can have the best
product in the world, but it won't sell if the brand isn't

strong."

Chase excels at giving his brands a strong identity and using
his own personality to sell to retailers.

“When I started the crisp company, I didn't spend any

money on advertising," he said. "Instead, it was just me
and what I knew was a great product visiting hundreds of

little independent stores. So essentially, I was the brand,

and I was friendly and enthusiastic. Branding is everything.
A brand is like a baby that grows up, it develops a

personality.”

He’s took that enthusiastic approach and spread the word
about Chase Vodka.

“It’s a very different world,” he said. “I thought people

would be interested in the provenance and the fact that we
grow the potatoes and make the vodka here on the farm

but what has really captured people’s interest is the

Englishness in a market dominated by Russian and Polish
vodka.”

“The most important people to win over are retailers”, said

Chase.

“We had to get retailers on board. So, we had to get the

quality wine merchants and people like Waitrose to

taste the vodka.”