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However, once the issues have been identified case data analysis (See
Diagram 5) can be undertaken based upon identified key decision
criteria such as:

• improve (or at least maintain) profitability,
• improve turnover,
• increase sales, market share, or ROI,

• maintain customer satisfaction, corporate image,
• employee morale, safety,
• retain flexibility, and/or

• minimize environmental impact.

All of which factors should be measurable, at least to the point of
comparison, such as alternative A will improve profitability more that
alternative B and be related directly to the problems developed from

diagrams 4 and 5. Alternatives should then be evaluated and ranked and
finally recommendations and justifications given.