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market value of its shares is built upon a combination of the intrinsic
value of its assets etc. and the performance of its management.
However, a further question on the implications of the chairman and
chief executive being one in the same person may be also be asked and
measured against the normal roles of each – chairman runs the board
and the CEO develops the strategy - a strength or a potential
weakness?
Asking the class what the company is selling (Board 5), whether a product
or a package, helps to consolidate the inter-relatedness of the elements
embedded in the paragraph as well as the linkages that underpin them.