Page 20 - Phissons Ethics Dilemma Teaching Guide
P. 20

SWOT


























































                 SWOT Analysis



                 Do Nothing

                 Phissons are in a position of strength they have invested £250 million
                 and are weeks away from the launch of proxydychromil which has
                 received approval in both the UK and US for sale.

                 Furthermore it is a drug that treats both primary forms of asthma.
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