Page 25 - Phissons Ethics Dilemma Teaching Guide
P. 25
Ethics and Thoughts
Blackthorn is the decision maker and he has responsibility
to both
Shareholders – for profits and dividends
Customers – provide good quality products at
reasonable prices. Safety, honesty,
decency and truthfulness
However, his decision is essentially a personal one. No
matter how much information he gathers his decision is
unlikely to be based on the Spock principal.
Business is about perception and Blackthorn will be aware
that should his decision say, to launch were to get out the
perception of Phissons would be that this was a company
which put money above the lives of children.
On the other hand, if he withdraws the drug the company
will be seen as an ethical one.
The Actual Answer
The company this case study was based on was Fissons
plc, the agro chemical company who in the 1980s
developed proxychromil an asthmatic drug and the spin-
haler for its delivery.
