Page 21 - Phissons Ethics Dilemma Teaching Guide
P. 21
Strengths Weaknesses
- Major co. in industry - Command and control structure
- Financial strength
- Effective barriers to entry
Opportunities Threats
- global markets - Ethics policy or lack of one
- developed country approval
- global expansion
Withdraw Proxydychromil
Strengths Weaknesses
- Well established company - No ethics policy
- international (local) coverage
- Financial strength
Opportunities Threats
- Market needs this drug - Financial meltdown
- national/international
coverage
