Page 18 - Short Business Case Studies Article
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Advantages of Short cases
There can be little doubt that the traditional case study method can be
enhanced by the addition of multimedia applications (See web link
above for developed applications). These applications appear to offer a
tremendous potential for not only achieving the objectives of case
development but also augmenting them. Moreover, short case studies
benefit generally as they tend to have a greater specificity in the areas
they cover and as such have the knock-on-effect of allowing easier
architectural construction within the interactive application.
Short cases have one major advantage over traditional cases that is that
they can be produced more readily from current sources such as
newspaper articles or online content. This means that fresh content
ingredients are readily put in place – i.e. currency in Diagram 5. This
may mean that they have a shorter shelf life but do have the advantage
that they can be readily followed up on or replaced with similar material.