Page 19 - Short Business Case Studies Article

Diagram 7

It is crucial when developing business case studies to keep in mind the
audience e.g. Target Group Diagram 6 and its dynamics when
developing a business case study. There are five areas which have to be
considered (4):

- Level (undergraduate; postgraduate; post-experience etc.)
- complexity (stage of the course it is intended for - introduction or
final examination case.)
- currency (what is the shelf life of a case - one year or five years?)
- target group (accountants; general business students or behaviourists
etc.)
- Focus (financial analysis, leadership, sales analysis, marketing strategy

etc.)

- Outcomes (what is to be achieved by using the case - academic;
social; etc.?)