Page 21 - Short Business Case Studies Article

Moreover, short cases may also allow more focused feedback to be
achieved. Where traditional cases are geared to engendering feedback
ranges, from unstructured comments to worked examples short cases,
with more directed focus allow more precision feedback. Furthermore, if
providers of online case studies are serious about online learning, they
need to get serious about feedback. As Diagram 5 shows some attempt
should be made to provide online Quick Thoughts and a Teaching Guide
that students may access when and where they want it.

Diagram 8

Diagram 7 shows the menu page for Mylan EpiPen (see short cases at:
and helps explain why visual presentation is more impactful than the
written word. Here, the EpiPen product is shown as is the nuts
representing allergies it counteracts. In addition, it gives the brand logo
and key information on the company. Finally, it provides a menu list of
the elements making up the case study.