Page 4 - Short Cases 1 Galaxy Note 7 Samsung Resurection Teaching Note
P. 4
purpose beyond just its bottom line. It brought all its
people, regions and markets together around a common
vision where quality and safety was the top priority. The
th
result was a successful turnaround achieving a 6 place
ranking for brand value in 2017.
Case Usage
The case was developed and used with both under
graduate and post graduate students (preferably at the
early part of the course). It is a case designed to allow in-
class work to be carried out and discussion to be
developed in general through applying theory to practice.
In-class discussion will generate a variety of observations
and solutions. It will inevitably lead to a lively debate over
the issues engendered by the discussion.
LEARNING OBJECTIVES
Appreciate that crisis management is not simply about
retrenchment.
Appreciate that problem identification is crucial before
solutions can be developed.
Appreciate the importance of knowing your customer.
