Page 5 - Short Cases 1 Galaxy Note 7 Samsung Resurection Teaching Note
P. 5
Appreciate that culture is both internally and externally
dynamic in nature and should not be taken for granted.
Case Rationale
This case study, Samsung Goodbye Galaxy Note 7; Hello
Galaxy S8, is a teaching case based on class discussion. It
providing some help and interpretation of the
information provided. It explores the need to know what
are true problems and what are appropriate responses to
them. Indeed, it highlights the need to know the
customer and how to tailor a response to customer
needs. In effect it exposes the dichotomy between
product orientation and customer orientation, between
problem identification and solution generation.
Case Issues
Case issues range from a dichotomy between culture and
vision to owning responsibility by management.
A company vision is only as good as those in the company
who adopt it.
Does management truly know the customer’s profile,
needs, desires and wants?
Does management have a realistic knowledge of its
communication channels and how effective they are?
