Page 6 - Short Cases 1 Galaxy Note 7 Samsung Resurection Teaching Note
P. 6
Assessment
Questions
Q 1. Is it better to put off selling something that isn't
ready than to run the risk of losing more than the
product might have brought in?
Discuss
Q2. Was management’s response to the Galaxy Note 7
disaster appropriate?
Discuss
Q3. Critically assess management’s understanding of
their customer’s needs and company capabilities at
the beginning of the case with those at the end of
the case.
