Page 45 - TSB G Case Study

finally shift to serving customers on their terms
– rather than on the banks’ ” said Pester.

It was thought by TSB that better information about the

cost of current accounts, particularly for those with

overdrafts, could lead to 10 times more customers

switching.

Aiding this was TSB’s "Marketplace" service for business

customers on its website which allowed its business

customers to compare TSB loan deals side-by-side with

more than 50 other providers.

To achieve this ‘Marketplace’ TSB partnered with digital

start-up Funding Options to provide the service.