Page 47 - TSB G Case Study
P. 47

logical thinker,


                         amiable,


                         controller or

                         emotional expressive.





                 Pester said he would fall into the logical thinker category

                 and insisted that the process was not intended to

                 generate sales. “It’s not about selling stuff … Our whole

                 model is to have great products and great service.”
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