Page 16 - RBS GRG F Teaching Note
P. 16
Introduction
Diagnostics
EXTERNAL FACTORS
INDUSTRY ENVIRONMENT
RBS has few suppliers but
their products are of
relatively little importance
and, if needed, could easily
be replaced by in-house e.g.
Moderate
technology and data
systems.
Many substitute products
Emerging virtual
currencies
High
Low/Moderate Highly competitive Moderate
Local but Global
Startup costs: high
Legal processes to open a bank
are complicated
Compliance
Many customers
Low switching costs
Moderate/High
Diagram 3: RBS PEST Analysis
