Page 19 - RBS GRG F Teaching Note

SWOT - RBS

Size/Strong Brand Name Legacy conduct issues

Diverse business profile A decade on first profit achieved in
2018
Business sector spread
Williams & Glyn failure to divest
Technology

Reduced balance sheet as a result
of restructuring

Continued restructuring Low interest rates
effecting core returns and
Brexit
consequential funds usage
8% surcharge on banks’ profits
Digital technology
Regulators pressures/Fines

Shareholder revolt

Diagram 5: RBS Bank

Ross McEwan claimed that the swing back to profit

was one of the signals the bank was returning to

normality. RBS made its first annual profit 2017/18 since

the financial crisis of 2008. This does not necessarily mean