Page 18 - Tyrrells Flip Teaching Guide
P. 18

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               Diagram 13



               Product Development Stage




               No Sales & Profit


               Product Testing - identifying a sample target group to

               evaluate the potential of the product



               Research & Development - aimed at constantly
               improving/differentiating the product



               Introduction Stage



               The product is launched in the market, either as a single

               variant or multiple variants.
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