Page 20 - Tyrrells Flip Teaching Guide
P. 20
Maturity
The market becomes saturated. Hence, the firm may place
emphasis on:
o Product Modification
o Re-branding Strategies
o Distribute in selective profitable areas
o Exit out of markets where the product does not
achieve the desired sales/numbers
Decline
The Company may withdraw the product from the market. If
in-case of a multi-brand company, the company may focus
on profitable brands (cannibalize its weaker brands)
The firm may adopt a permanent sales promotion strategy
such as buy one-get one free, discounted price, more
grammage in case of large unsold inventory.
