Page 17 - Tyrrells Flip Teaching Guide
P. 17
Adding Value: Methods
o build a brand
o deliver measurable service
o add product feature and benefits
o operate efficiently
o offer convenience and speed
o provide a unique selling point (USP)
Customer Service
is a philosophy in which everyone in the business embraces
the concept of creating customer satisfaction
Product Idea and Development
Creation of a unique selling point capable of exploitation
with the resources and distinctive competences embedded
in Chase and his farm.
Business Value
Strong Gross Profit Margins
- Gross Profit/Total Sales
- measurable year on year
Repeat Business
- satisfied customers
- perception of value for money
Good Brand or Name Recognition
- important for word-of-mouth recommendation
