Page 12 - Tyrrells Flip Teaching Guide
P. 12
INTERNAL ANALYSIS
SWOT Analysis
Growth is the driver of change in Tyrrells
EXTERNAL ENVIRONMENT
Chase is driving the environment rather than accepting it.
Likewise, Milner is market driving rather than market driven
MICRO ENVIRONMENT
Chase operated in a niche almost national segment whilst
Milner has turned his focus on external growth.
MACRO ENVIRONMENT
POLITICAL
The political environment is stable with little for Tyrrells to
worry about.
ECONOMIC
The economic environment was stable for the first five years
of Tyrrells growth but thereafter the credit crisis bites and
the exchange rate moves
