Page 7 - Tyrrells Flip Teaching Guide
P. 7

Answer:


               First, is the general competition between chips -V- crisps




               Second, is the more specific between segment players such

               as Kettle which is a national player.



               Organisational & Managerial Life Cycle




               Question



               Where on the company life cycle would you place Tyrrells?
               Also, where would you place Will Chase on the Managerial

               Life Cycle?



               Question


               Is there a dichotomy between Will Chase and the company

               in terms of their respective Life cycles?
   2   3   4   5   6   7   8   9   10   11   12