Page 6 - Tyrrells Flip Teaching Guide
P. 6

Distribution




               Question:

               How effective is Tyrrells' distribution?



               Answer:
               Tyrrells distribute through Waitrose, Independents and

               Retail Partnerships. Perhaps fine for embryonic/growth

               stage but questionable for mature stage.




               Question:

               How can Tyrrells change the situation to grow the business?


               Answer:

               Sainsbury, Morrison's and Tesco must be seen as potential
               outlets which will need a rethinking of relationship strategy.



               Likewise, the export market must be examined in a more

               comprehensive and balanced way.


               Competition



               Question


               Who are Tyrrells' competitors?
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