Page 2 - Tyrrells Flip Teaching Guide
P. 2
Tyrrells Chips Teaching Note
Tyrrells Chips: Abstract
In 2000, after twenty years in farming potatoes, William
Chase was faced with potential business failure when
McCains refused his chipping crop. He looked for other
avenues of activity which freed him from the drudgery of a
‘captured supplier'.
With a strong desire to remain in farming he sought a
solution to his problem both, practical and psychological,
and hit upon the idea to turn his potatoes into chips.
Production started in July 2002, with four flavours. Tyrrells
homemade chips were an immediate success as customers
bought into the 'pedigree' of the product
In late 2007 Tyrrells won £5million, in the form of an
interest-free loan, at the Midlands Final of the inaugural
Bank of Scotland Corporate £25m Entrepreneur Challenge.
However, a majority stake in Tyrrells was acquired in mid-
2008 by private equity firm Langholm Capital for in excess of
£30m.
