Page 8 - Tyrrells Flip Teaching Guide
P. 8
FIVE FORCES
Diagram 8
Competitive Rivalry
High Competition - Branded Players involved in cut-throat
competition to increase market share, entice new
consumers, find new markets
Low Quality differences among branded players.
Quality difference between branded and unbranded
offerings is offset by low price offered by unbranded players
Cost of switching is low as all players have a similar pricing
strategy
Brand Loyalty is high for branded players
