Page 45 - Tyrrells Flip Teaching Guide

However, his ethos limits the company especially in terms of

potential growth.

Chase has moved on to develop a vodka-based company

derived from his original potato idea and concept. There is

probably a grain of truth in the idea that he is a serial

entrepreneur.

Knowledge

Chase has extensive knowledge of the potato business.

Moreover, this knowledge extends to the operations and

tactics of the large supermarkets. A knowledge he puts to

good use when developing the value chain of Tyrrells Chips.

What knowledge he does not have he shows willing to seek

it out as seen at the beginning of the case study travelling to

America for the best ‘chip’ and equipment. Likewise, he

seems willing to seek advice on advertising and promotion.

Skills - Leadership

Skills are a key element in developing an effective

management resources package. In this respect Chase

assembled a team which, given the revenue flow and

profitability, was highly successful.