Page 57 - Tyrrells Flip Teaching Guide
P. 57
Both statements have an element of both vision and mission. Nevertheless, both
ultimately act upon competitive strategy, objectives, functional strategies, and action
plans. Simply put, the strategy of Tyrrells is conditional upon its purpose (why it is in
existence) and its ethos (how it sees itself). “Our aim is for every chip to be eaten
within three weeks of being made – one of the main reasons our minimum order is
only four boxes. If we used distributors the chips would sit in a warehouse for a few
weeks.” Reducing food miles is another reason for Chase cutting out the middleman
and delivering overnight, direct to the customer in four small delivery vans.
