Page 52 - Tyrrells Flip Teaching Guide
P. 52

QUICK GUIDE






               This is the section that gives access to diagnostic analysis
               with suggested interpretations of what is shown


               INDEX: Quick Guide





                                                              •  Scan

                                                              •  Vision

                                                              •  SWOT
                                                              •  PEST

                                                              •  Value Chain

                                                              •  5-Forces

                                                              •  Unique Resources
                                                              •  Marketing

                                                              •  USPs

                                                              •  Management

                                                              •  CSFs









                                                              •  Structure

                                                              •  Comparison

                                                              •  Generic

                                                              •  Strategic Priority

                                                              •  The Brand

                                                              •  Brand Focus

                                                              •  The Name
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