Page 11 - Supermacs McBully
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Bibliography




                   1.  https://www.cbc.ca/radio/asithappens/as-it-happens-friday-edition-
                       1.4983770/david-vs-goliath-irish-burger-chain-beats-mcdonald-s-in-big-mac-
                       trademark-case-1.4980448
                       Accessed 01 03 2019
                   2.  How McDonald's Lost Its 'Big Mac' In Europe
                       https://www.forbes.com/sites/ceciliarodriguez/2019/01/16/how-mcdonalds-lost-its-
                       big-mac-in-europe/#    Accessed 01 03 2018


                   3.  McDonald's loses 'Big Mac' European trademark case to Irish fast-food chain Supermac's  Posted
                       16 Jan 2019, 5:37amWed 16 Jan 2019, 5:37am https://www.abc.net.au/news/2019-
                       01-16/mcdonalds-loses-big-mac-trademark-case-to-irish-chain/10720320 Accessed
                       01 03 18
                   4.  McDonald's loses case against Irish rival
                       https://www.bbc.co.uk/news/world-europe-46879488
                       Accessed 01 03 2019
                   5.  McDonald's loses Big Mac trademark after legal battle with Irish chain
                       https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-
                       trademark-legal-battle-supermacs   Accessed 01 03 2019
                   6.  McDonald's loses 'Big Mac' trademark case to Irish chain Supermac's
                       https://www.reuters.com/article/us-mcdonald-s-corp-trademark-
                       supermacs/mcdonalds-loses-big-mac-trademark-case-to-irish-chain-supermacs-
                       idUSKCN1P92JA   Accessed 01 03 2018
                   7.  https://euipo.europa.eu/ohimportal/en
                   8.  How McDonald's Lost Its 'Big Mac' In Europe
                       https://www.forbes.com/sites/ceciliarodriguez/2019/01/16/how-mcdonalds-lost-its-
                       big-mac-in-europe/     Accessed 30 10 2019
                   9.  Supermacs Web Site https://www.supermacs.ie/corporate-office/

                       Accessed 1 11 2019
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