Page 11 - Supermacs McBully
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Bibliography
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3. McDonald's loses 'Big Mac' European trademark case to Irish fast-food chain Supermac's Posted
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4. McDonald's loses case against Irish rival
https://www.bbc.co.uk/news/world-europe-46879488
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https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-
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6. McDonald's loses 'Big Mac' trademark case to Irish chain Supermac's
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9. Supermacs Web Site https://www.supermacs.ie/corporate-office/
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