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Company Comparisons
SUPERMAC’S McDONALDS
Supermac's started in 1978 McDonalds started in 1940
Managing Director Patrick McDonagh Managing Director Steve Easterbrook
Location Galway, Ireland Location Global
Turnover €82m Turnover US$ 22.829 bn
Employees 4000 Employees 35,000
No of outlets 27,241 outlets
No of outlets 116 outlets across
Ireland and
Northern Ireland
Menu includes all the fast Menu includes all the fast
food staples — food staples —
burgers, chicken, burgers, chicken,
salads, coffee,
pizza, submarine deserts, breakfast
sandwiches and ice
cream.
Target Market The world
Target Market Europe, but the
extensive menu was
built to satisfy the
rural towns
