Page 24 - Barclays Bank (B) Teaching Note

Strengths

Barclays have sought to mitigate where possible the

impact of many of the macro challenges and threats

analysed in PEST (PESTLE) (figures 2,3)

• Barclays is one of a few banks that has started

processing transactions based on Blockchain

technology. Part of this development is that it has

restructured becoming smaller and better

capitalised. Moreover, its gearing is lower aided by

its retrenchment into its core markets of the U.K.

and U.S.A.

• With a history of over 300 years Barclays has

developed a strong brand reputation across 50
countries which it could claim as one of its core

strengths.
• In the U.K. Barclays has a leading position in the

banking industry.

• Barclays’ technological capability is a core strength. It

is ranked as a digital banking leader in the UK. As

part of making technology a core competency, the

bank has built new operations and technology

centres in Radbroke, Northampton and Glasgow

(Financial Times 2017).