Page 134 - Case Lab Case Analysis

The following comments set the scene for assessing Mylan’s

pricing strategy:

“It's a kind of pay-or-die pricing system for the EpiPen. Parents

are really frantic about how they're going to pay for this.”

Ralph Nader

“The cost of epinephrine is literally less than a Big Mac.”

Mark Baum, Pharmaceutical CEO developing an alternative to
EpiPen

Sometimes increased profits may not be worth as much as they
seem.

Or perhaps

‘Cheateth thy neighbor before he cheateth thee.’, Wallace