Page 138 - Case Lab Case Analysis
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4. The EpiPen truly is a ‘distress product’ but what other
characteristics impact upon it, e.g. its production, supply
and its use?
o What is the unique selling proposition of EpiPen
and how can Mylan maintain it?
o Profile the users of EpiPen.
▪ What government support does Mylan
receive?
▪ How do consumers fund their purchases.
o How have wholesalers reacted to Mylan price
rises?
