Page 139 - Case Lab Case Analysis

TIME-LINE

The timeline shows how, in today’s digitally connected

world, small grumbling can grow quickly into a significant
event that can overtake a company and inflict severe

damage. EpiPen is a product that has distinctive USPs that

are not readily replicable. It is patent protected restricting
cheaper generic alternatives from being brought onto the

market.

•EpiPen: “is an injection containing epinephrine, a chemical

that narrows blood vessels and opens
airways in the lungs. These effects can reverse severe

low blood pressure, wheezing, severe

skin itching, hives, and other symptoms of an allergic
reaction.”

•Life saving drug for people with severe allergies

•School children are told to keep them on hand at all

times

•Recommended to buy two or more sets