Page 2 - Case Lab Case Analysis

Case Study Analysis

WHAT IS CASE STUDY ANALYSIS?

A case study presents a story about a business, an industry
or a situation that may have occurred over a few months or

a number of years. It chronicles the events that managers

had to deal with, such as changes in the competitive

environment, and charts the managers' response, which
usually involved changing the business’ strategy.

As has already been seen in the Case Method there is no is

no one correct answer to any case study analysis. Like life
cases are open to interpretation on how to solve problems

they display. Individuals will consequently, bring their own

unique interpretation to bear on cases analysis with the
result that there is no single answer.

A consequence of this is that it becomes incumbent on the

case user to develop reflective thinking where they view the
case situation from multiple perspectives e.g. the different

players in the case or its broad stakeholder groups that

have an interest or input in the case. The result is that these

possible solutions need to be assessed in terms of their
advantages and limitations and the best or possibly least

destructive chosen. The user needs therefore to take a

position and justify it. It should go without saying that the
user should know the case backwards and forwards

before they start their analysis.