Page 3 - Case Lab Case Analysis

Characteristics of Case Studies

There is no ONE right answer.

There is more than one way to look at things – there are
different points of view.

Keep an open mind: suspend judgment until all ideas are

considered.

Be careful of making assumptions and generalizations

Case analysis should lie in the background of the mind, a

lens through which we try to understand the actions,

tactics, strategies and environments that impinge upon
businesses, management and their development.