Page 66 - Case Lab Case Analysis

Bayer

saw the

selection of the core values for an organization as being guided by three words: test,

test, and test.

Moreover, he had seen an ever-increasing number of iconic brands become the

standard bearers for a new way for business to operate. These included Coca-Cola,

Mattel, Home Depot, Marks & Spencers and Wal-Mart. Responding to challenges

requires more than a short-term perspective; it means that organisational leaders

have to trade off competing priorities, such as returns to shareholders, with

responsibilities to the environment or community stakeholders.