Page 67 - Case Lab Case Analysis
P. 67
Blackthorn realised he was firmly on the horns of a dilemma. A dilemma which
challenged the very survival of the company. Moreover, where he had been trying to
change the culture of Phissons with a move away from the traditional transactional
command-and control to a more transformational one where the focus of attention
was on work on culture where people are brought with him, instilling pride in the
mission of the enterprise, and delivering benefits to the societies from which they
interact.
"Our lives begin to end the day we become silent about things that matter."
Martin Luther King, Jr.
