Page 110 - CL How to Read a Case Study

It’s unlikely that there is any comfort to be had in accepting

their claims that they regard this stake as a long term holding
(even though they have a 20% stake in one of our direct

competitors) or that they see it as simply a way to force us to

distribute their products.

We have to hold fast and defend.

I’ve prepared a list of actions to augment the ones already in

place which should be considered especially with these

increasing rumours in the press that other companies which
already have stakes in the industry, are also interested in us.

John