Page 108 - CL How to Read a Case Study
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CEO: Automobile Replacement Parts Company
Hostile Attack
The morning of the 10th December saw the CEO sitting at
his desk drinking a cup of coffee and examining the growth
figures of the company when his finance director barges in
shouting that they have a major problem – Continental was
buying more shares and had already added some 13.5% of
total shares to their portfolio.
“This looks like the opening gambit of a hostile takeover! ”
1. Review finance director recommendations
Assess degree of threat
Take action to negate/minimise threat
2. Protect the future
What do you think of the CEO’s proposals