Page 104 - CL How to Read a Case Study

It may be advantageous therefore to construct a

CRUCIFORM chart which only displays those elements

which are critical and which may be viewed as being capable

of being maximised or minimised. It is unlikely that more

than two or three factors will be registered in each segment.

However, a simplistic and relatively naive approach is to ask

the following question:

cui bono:

to whose benefit

AKA: follow the money