Page 101 - CL How to Read a Case Study
P. 101
Questions to be Answered
One of the most difficult questions for management to
answer is
‘What business are we in?’
It is likely that when asked this a variety of answers will be
given. In order for the student to effectively answer this
question a number of more detailed questions may have to
be asked and answered.
Therefore, in studying the material look for answers to the
following.
1. Evolution of the corporate strategy of the organisation.
What is/are:
a) The Mission Statement
b) The aims, goals, objectives,
c) The strategies, and key policies
d) The strategic and Operational health of the company
e) The way the firm has organized to carry out its mission
f) The major managerial and organizational systems e.g.
information systems, communication systems and
control systems.