Page 101 - CL How to Read a Case Study
P. 101

Questions to be Answered








               One of the most difficult questions for management to

               answer is


                           ‘What business are we in?’



               It is likely that when asked this a variety of answers will be

               given. In order for the student to effectively answer this

               question a number of more detailed questions may have to

               be asked and answered.



               Therefore, in studying the material look for answers to the

               following.




               1. Evolution of the corporate strategy of the organisation.



               What is/are:

               a)   The Mission Statement

               b)   The aims, goals, objectives,

               c)   The strategies, and key policies


               d)   The strategic and Operational health of the company

               e)   The way the firm has organized to carry out its mission

               f)      The major managerial and organizational systems e.g.

                       information systems, communication systems and

                       control systems.
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