Page 97 - CL How to Read a Case Study

Finance: what is the financial health of the

organisation?

Marketing: is marketing effective?
Personnel: are the right people in the right jobs and are

they effective?

Products: to what extent do the products still contribute

to profitability/
Strategy: has the strategy changed over the period of

the case?

Structure: Is the structure appropriate to the

organisational strategy?
Management: Over the period of the case how has

management changed