Page 98 - CL How to Read a Case Study

However, avoid premature judgement. This second step is,

fundamentally, a process of data generation which feeds

directly into the third step. It is a statement of the problem

or simply asking the question ‘what is going on?’

It is a step which helps to throw light through data collection

and presentation on areas such as :

a) Company Background

b) Recent Problems
c) Industry Profile

Moreover, it may help highlight absent information.