Page 102 - CL How to Read a Case Study
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2. Evolution of strategies in particular functions such as:
a. marketing
b. manufacturing
c. finance
d. organisation
e. systems and techniques
Evaluation of the strategic health of the company against
its financial health is a useful area for examination. It will
help to focus the information generated above.
Diagramatically, by means of a SWOT analysis, this
information and its sifting may be used in making
recommendations for the future as to how the company
needs to maintain some parts of its strategy but to change
others.
The primary areas for examination are:
1. Opportunities in the environment.
2. Threats in the environment.
