Page 137 - CL How to Read a Case Study

100% recyclable coffee cups, biodegradable burger wraps

and the setting up of Green Teams in its outlets. (Ref 9)

Company Comparisons

SUPERMAC’S McDONALDS

Supermac's started in 1978 McDonalds started in 1940

Managing Director Patrick McDonagh Managing Director Steve Easterbrook

Location Galway, Ireland Location Global

Turnover €82m Turnover US$ 22.829 bn

Employees 4000 Employees 35,000

No of outlets 116 outlets across No of outlets 27,241 outlets
Ireland and
Northern Ireland

Menu includes all the fast Menu includes all the fast
food staples — food staples —
burgers, chicken, burgers, chicken,

pizza, submarine salads, coffee,
sandwiches and ice deserts, breakfast

cream.

Target Market The world
Target Market Europe, but the
extensive menu was

built to satisfy the

rural towns