Page 132 - CL How to Read a Case Study

In 2015 American burger

giant McDonald's brought a law
suit against Ireland’s largest and

fastest-growing indigenous fast
food restaurant group Supermac's

claiming the restaurant's name

and menu items from its extensive menu, such as the

Mighty Mac burger, which is similar to McDonald's signature

Big Mac burger infringed on the Big Mac trademark. In
essence it had argued that the similarity between ‘Big Mac’

and Supermac's would confuse customers.

Supermac's had previously attempted to expand operations

into UK and Europe but was blocked when McDonald’s won

the battle over the similarity between the name Supermac’s

and Big Mac.

However, in 2017, Supermac's countered by requesting that

the protections around the words "Big Mac" be revoked.