Page 128 - CL How to Read a Case Study

1. FORMULATION AND EVALUATION OF ALTERNATIVES

(what can be done? Which alternatives are feasible,

compatible, consistent?)

a) Status Quo (do nothing)

b) Concentration

c) Horizontal Integration

d) Vertical Integration

e) Diversification

f) Joint Ventures/Strategic Alliances

g) Retrenchment

h) Divestiture

i) Liquidation

g) Innovation

k) Others

What influences impact upon strategy alternatives?

What are the:

• decision-maker's sources of power? (legitimate, reward,

punishment, expert, referent)

• possible leverage points (changing technology such as

machines, processes, product designs; changing

organizational structure; changing reward systems, job