Page 126 - CL How to Read a Case Study

GENERATING SOLUTIONS (PROGNOSIS)

A) Which problems need to be solved ?

Use the following criteria;

• which problem areas pose most threat to the

organization's goals, especially its survival.

• which problems demand urgent action, which medium

or long-term.

• the more central a problem the more its solution will

ease matters elsewhere.

B) Begin by producing an unordered list of possible

solutions

(Could a 'problem' conceal an opportunity e.g. the

Automobile after care share attack?)

c) Link solutions to problems; begin with general solutions

and move down to the specific and the detailed. Develop a

'solution tree' to define the implications of possible

alternative solutions.