Page 127 - CL How to Read a Case Study
P. 127
Don’t;
- don't accept the most obvious answer-try playing
devil's advocate; put yourself in the other person's
shoes
- be careful about hindsight; actors in the case usually
- don't have access to outcomes when they act so avoid
"Monday Morning Quarterbacking"
- consider what actors in the case are reasonably likely
to know or do
there is a tendency to evaluate behaviour as either good or
bad. But judgments have a habit of leading to poor analysis
focusing on justification for the evaluation rather than why
such behaviour occurred and its consequences.
Do;
- accept the multiple causality of events
- explore as many ways to fit the data together;
- avoid premature solutions and premature judgments
- avoid blaming or judging people
