Page 64 - CL How to Read a Case Study
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• Beliefs, Attitudes, Customs, Practices
• Personal Health & Hygiene
• Sexual/Cultural Mores
• Concern for Environment
• Government Attempt to Promote Certain Attitudes
• Enterprise Culture
• Concern for Third World
• Local Community Attitudes
• Concern for Local Employment
• Planning Requirements
Technological Influences
The technological landscape is under constant change.
Understanding how this impacts on the firms market and its
products is crucial. Technological factors affect marketing
and the management in three distinct ways:
• New ways of producing goods and services
• New ways of distributing goods and services
• New ways of communicating with target markets
Essentially the organisation should attempt to understand:
• ‘State of the Art’
• Organisation’s Technology & Current Attitude ’
• Rate of Technological Change
• information Technology
• Recycling of Resources
• Medicine
